Contribución de la actividad ferial de Corferias en Bogotá y Colombia: Estudio de impacto

Abstract

This document presents a new estimate of the economic impact of the fairs and events organized by Corferias, the leading fairground and event organizer in Colombia, and one of the most prominent in Latin America is measured. Using regional input-output matrices and participant surveys, it is estimated that the total impact generated by these activities in Bogotá was 4.7% of the city’s GDP in 2023. Similarly, the impact in Medellín was 3%, and in Barranquilla, it was 1.1% of the GDP of each city in the same year. Additionally, through a quasi-experimental design, it was found that participation in trade fairs increases sales by 8% and employment by 11% for some of the participating firms compared to similar firms that do not participate.